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Digital Marketing Strategies
by Michael L. Smith
Whether you’re a small business entrepreneur or a seasoned communications or marketing expert, it’s safe to say that you need to stay up-to-date with digital marketing strategies!
A digital marketing strategy is a plan of action designed to help your business achieve major or overall goals through carefully selected online marketing channels such as paid, earned, and owned media.
Don’t become overwhelmed by the ever-changing digital landscape. Here, you can learn new skills and fine-tune your old ones. Get expert advice from a variety of leading scholars and experts in the communications and marketing field.
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A Look at Trader Joe’s Social Media & Networking
Graphic via Trader Joes Trader Joe's is a national chain of, what they call themselves, “neighborhood grocery stores.” Their grocery...
Michael L. Smith
Aug 7, 20203 min read
53 views
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The History & Evolution of Digital Marketing Strategies
Graphic via AIS Media Digital Marketing was first introduced in the 1990s when the digital age took off with the coming of the internet...
Michael L. Smith
Aug 7, 20202 min read
49 views
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A Digital Marketing Strategy to Reopen Your Business
As our country begins to re-open, an effective digital marketing strategy not only helps your business survive but thrive as many...
Michael L. Smith
Aug 6, 20206 min read
8 views
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