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Digital Marketing Strategies

by Michael L. Smith

Whether you’re a small business entrepreneur or a seasoned communications or marketing expert, it’s safe to say that you need to stay up-to-date with digital marketing strategies!


A digital marketing strategy is a plan of action designed to help your business achieve major or overall goals through carefully selected online marketing channels such as paid, earned, and owned media.

Don’t become overwhelmed by the ever-changing digital landscape.  Here, you can learn new skills and fine-tune your old ones.  Get expert advice from a variety of leading scholars and experts in the communications and marketing field. 

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3 Social Media Trends YOU Need to Know for 2020
10:35
Video Influencers

3 Social Media Trends YOU Need to Know for 2020

Social media expert Michael Stelzner shares 3 must-know social media video trends for growing your brand in 2020. ***** Learn how quickly grow your audience and income on our FREE YouTube Masterclass here ➡️ http://www.LearnVideo.live 📒 Show Notes and Resources 📒 1. Connect with Michael Stelzner on Social Media: https://twitter.com/Mike_Stelzner https://www.instagram.com/stelzner/ 2. Check out the Social Media Examiner YouTube channel here: https://www.youtube.com/user/socialmediaexaminer 3. (Social Media Conference) Discover the best social media marketing strategies from the world’s top experts. Learn more about Social Media Marketing World 2020 here: http://bit.ly/SocialMediaWorld2020 4. 📕 Recommended Books: (book) Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner https://amzn.to/2oTfQmv (book) YouTube Secrets by Sean Cannell & Benji Travis https://amzn.to/2H7JrOV 5. Learn how quickly grow your audience and income on this FREE YouTube masterclass here ➡️ http://www.LearnVideo.live 6. Connect with Sean Cannell on Social Media here: https://www.youtube.com/user/THiNKmediaTV https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.linkedin.com/in/seancannell/ Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.com https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer Music provided by MusicBed. Start your free trial here: http://bit.ly/MusicBedThinkMedia VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) **** SHOW NOTES, LINK, AND VIDEO GEAR **** Video Gear Used For This Video: https://kit.com/videoinfluencer/4k-video-influencers-camera-kit DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. About This Video: In this video, Sean Cannell from Video Influencers interviews best-selling author, top podcaster and creator of social media marketing world.
How to Start a Social Media Marketing Agency (SMMA 2024) - Digital Marketing Tutorial for Beginners
45:39
Jordan Platten

How to Start a Social Media Marketing Agency (SMMA 2024) - Digital Marketing Tutorial for Beginners

💻 How to Start a Social Media Marketing Agency (SMMA 2023) A Digital Marketing Tutorial for Beginners. In this video, you’ll learn step by step how to start social media marketing as a beginner in 2023. I’m fed up of digital marketing ‘guru’s holding back all of their ‘secrets’ - this no fluff training will teach you everything you need to get started creating a digital marketing agency today. ⚡FREE Module from the Affluent Academy: https://resources.affluent.co/free-training Affluent Academy Testimonials: Joe Hides: https://www.affluent.co/agency Lee Scott: http://firewiresocial.com/ Tyisha Lannon: https://www.theivyroseagency.com/ Affluent The Hub Post - https://www.affluent.co/post/how-to-start-a-social-media-marketing-agency-in-2020 ------ If you'd like me to help you and to get access to the FULL Affluent Academy just click the link below to get started! 📈 FREE Training - How To Launch & Scale An Agency: https://resources.affluent.co/free-training?sl=YouTubeVid147 📲 FREE Strategy Call: https://calendly.com/academy-consultants/strategy-call-smm?utm_source=YouTube&utm_medium=Video&utm_campaign=SMMA2022&sl=YouTubeVid284 📚 FREE Copy Of My Book: https://www.15minuteagency.com?sl=YouTubeVid147 ✅ The Affluent Academy (Social Media Marketing Agency SMMA Course): https://www.affluent.academy//?utm_source=YouTube&utm_medium=Video&utm_campaign=SMMA2022&sl=YouTubeVid284 *30-Day Guarantee* Please Email, support@jordanplatten.com if you have questions regarding this policy BEFORE purchasing - See T&C's For Details. 👨🏼💻ClickFunnels: https://goo.gl/mvQ4Ay Website: https://www.jordanplatten.co.uk Facebook: https://www.facebook.com/jordanplattenuk Instagram @JordanPlatten Email: support@jordanplatten.com ☆ Time Stamps ☆ If you're wondering what social media marketing is then this video will not only tell you that but all this as well: 00:00 - Intro to Social Media Marketing 01:10 - FREE Competition 02:30 - What is Social Media Marketing? 03:33 - Frequently Asked SMMA Questions 05:41 - 3 Key Stages of Success 06:55 - How to Get Clients For Your SMMA 09:25 - Client Prospecting and Lead Generation 12:00 - How to Close SMMA Clients 14:35 - How to Close Meetings SMMA 25:16 - How to Get Results for Your Clients 25:36 - Digital Marketing Advertising Platforms 26:48 - Understanding The Customers Journey (Funnel) 29:06 - Understanding Value Pyramids and Value Ladders 31:29 - Creating Facebooks Ads for Beginners 33:37 - Digital Marketing Trends for 2023 35:54 - Advanced Training - Affluent Academy Introduction 37:28 - The Affluent Agency Award 38:18 - Affluent Agency Award Winners (Testimonials) 40:53 - Your First or Next Client, Guaranteed! 42:35 - FREE Advanced SMMA Training Disclaimer: To support the channel some of the links above may be affiliate links. Statements on this site do not represent the views or policies of anyone other than myself. Starting a business takes hard work and dedication... Please do not buy my products if you do not intend to put in the effort or if you are looking for a 'get rich quick' scheme (Hint, they don't exist). #socialmediamarketing #digitalmarketing #smma ________________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ The Agency Podcast: https://www.youtube.com/@agencygiants
50 Minutes of Marketing Strategy You Can Start to Use Today | Digital Agency Expo Keynote
01:03:17
GaryVee

50 Minutes of Marketing Strategy You Can Start to Use Today | Digital Agency Expo Keynote

In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&A around business strategy in 2020. He covers a wide base of questions including influencer marketing, underpriced attention, scaling a personal brand and more. Be sure to check the timestamps in the comments for all the questions... Enjoy! — TIMESTAMPS: 0:00 Intro 1:10 - How did I scale when I had no money? 3:50 - What I’m most proud of in business 8:08 —————————Q&A————————— 8:12 - Should I partner with someone or start doing digital by myself? 13:18 - What advice would you give entrepreneurs in Asia to build their personal brand? 19:30 - What’s the next move if I’m planning to sell my company? 22:58 - How do I scale my personal brand now that I’m ready? 29:43 - How to get clients on board to create more content? 32:58 - Why do you mean when you say “fuck 7-day trials”? 37:30 - You now have a Spanish YT page, is creating content in Spanish the right move for companies? 40:45 - Will we have Kosher Empathy Wine? 41:45 - Why are your curse words bleeped out on LinkedIn? 42:50 - If people don’t pay for it, I feel like they don’t value my additional service.. Where do you draw the line? 44:53 - Tips for influencer marketing 47:10 - How do you convince brands to spend on TikTok? 48:40 - What’s the strategy to start off with a new product? 50:33 - What would you do if you were to start a media company today? 53:25 - How to create a voice-first discovery platform 56:18 - How do you transition your clients to an accounts manager? 59:52 - How do you negotiate business deals when clients try to lowball your price? 1:01:54 - What was the mindset shift you had once you started to work with the Fortune 500s? Text me here https://garyvee.com/Community-yt — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My K-Swiss sneaker: https://garyvee.com/GV004 — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber. VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water. — Second Channel: https://garyvee.com/GVTV Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: http://garyvaynerchuk.com TikTok: http://garyvee.com/TikTok Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
INSTAGRAM MARKETING STRATEGY FOR 2022!
10:27
Alex Tooby

INSTAGRAM MARKETING STRATEGY FOR 2022!

FREE INSTAGRAM TRAINING! 👉🏻https://bit.ly/33LKOBy Here's my Instagram Marketing Strategy for 2020 broken down, step by step 👌🏻 This was originally filmed for Later Media's "LaterCon" - the first ever online Instagram Marketing Conference! ______ 👇🏻 COURSES, TRAININGS & DONE-FOR-YOU SERVICES: * The Instagram Ivy League (grow your following & make more money this year!): https://bit.ly/3bJWKSA * FREE Instagram Training (learn my 4-part strategy to making consistent sales from IG!): https://bit.ly/3bFQL0O * Custom Instagram Audit (conducted by yours truly!): https://bit.ly/3ij0T2X * Custom Hashtag Research (60+ hand-selected hashtags for your unique account): https://bit.ly/34eYZLt * Step-by-Step Strategy Guides (crush your YouTube, Facebook, Pinterest & more this year!): https://bit.ly/3KDtejH ______ 👇🏻 GEAR I USE FOR MY VIDEOS: *DSLR Canon Camera* (full-frame for those wide insta-worthy shots!): http://geni.us/l9cgP *Camera Lens* (captures a wide canvas & gives you that blurry background): http://geni.us/7vz9X *Tripod* (this thing is sturdy AF!) : http://geni.us/cHBQ4W7 *Microphone* (crisp & clear sound for cheap!): http://geni.us/G4aW *Lighting* (Soft Boxes): http://geni.us/3tLSY *Lighting* (Ring Light): http://geni.us/AGW9 ______ 👇🏻 TOOLS (& DISCOUNTS) YOU NEED: *Later Instagram Scheduler* (use code VIPALEXTOOBY to save $20!): https://bit.ly/2S1jMQJ *Taplink* (the link in bio service I swear by!): https://bit.ly/2M1yY9W *Skillshare* (free 14 day trial!): https://bit.ly/3n1xHRw *Tailwind Pinterest Scheduler* (free trial & save $30!): https://bit.ly/2OWRjq6 *ConvertKit Email Marketing Software* (free up to 1000 subscribers!): https://bit.ly/39w7OkJ *Thrive Themes Drag & Drop Website Builder* (what I use to build my site!): https://bit.ly/3bPeVqh *Teachable Course Hosting Platform* (must-have for all course creators!): https://bit.ly/2HBCetA *Instagram Lightroom Presets* (for that instagram aesthetic!): https://crmrkt.com/dJDwMq *Instagram Templates* (pre-made graphics, quotes & more): https://crmrkt.com/vpPoQo Want more of my recommended tools? Check this out: https://alextooby.com/instagram-tools ______ 👇🏻 LET’S BE FRIENDS! Instagram: https://instagram.com/alextooby Facebook: https://facebook.com/groups/makemoney... Pinterest: https://pinterest.com/alextooby Blog: https://alextooby.com/instagram-blog Subscribe on YouTube: https://www.youtube.com/alextooby?sub... ______ For business inquires, please contact: hello@alextooby.com ______ *Note: This description may contain affiliate links - if used I will get a small commission at no cost to you. You are in no way obligated to use my links, however it does help support me and my channel so I greatly appreciate it. Thank you! https://youtu.be/Q_YSFv4jWxY #instagrammarketingstrategy #instagrammarketing #instagramstrategy
Digital Marketing for Beginners: 7 Strategies That Work
15:10
Ahrefs

Digital Marketing for Beginners: 7 Strategies That Work

New to the world of digital marketing? Learn 7 digital marketing strategies that actually work to get you more traffic. *************************************** Additional Digital Marketing Tutorials and Resources How I Would Learn Digital Marketing (If I Could Start Over) ► https://www.youtube.com/watch?v=e8wJBq6vOAI Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►https://www.youtube.com/watch?v=DvwS7cV9GmQ Keyword Research Tutorial ►https://www.youtube.com/watch?v=OMJQPqG2Uas How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=-kOT39l0omU YouTube SEO: How to Rank Your Videos #1 ►https://www.youtube.com/watch?v=NY3y0V9UDwM How to Start a Career in Digital Marketing (Step-by-Step) ►https://www.youtube.com/watch?v=bG-AL2Hd6Cc *************************************** SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on... There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website. But where do you even start? And which strategy works best for you? In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with. These will help you cut through all the noise and focus on the ones that will produce the best results for your website. An important mindset to adopt while watching this tutorial, is that people are looking for information before they decide to make a purchase. Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across. The 7 strategies covered in this training include: 1. Blogging with SEO in mind 2. Invest in video content (hint: YouTube) 3. Social media marketing 4. Paid advertising 5. Podcasting 6. Email marketing 7. Forums and community boards While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next. Reap the benefits of marketing on the internet and grow traffic to your business. Timestamps: 0:47 Adopt today’s mindset of the consumer 1:28 Blog with SEO in mind 4:22 Invest in video content, specifically on YouTube 6:06 Start some social media marketing 7:58 Invest in paid advertising 10:47 Get interviewed for podcasts 12:34 Look into the email marketing 13:24 Use forums and community boards Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs #marketing #digitalmarketing #internetmarketing #onlinemarketing
What Is Strategy, Why It's More Than a To-Do List?
02:20
HubSpot Marketing

What Is Strategy, Why It's More Than a To-Do List?

Download HubSpot's Free Strategic Planning Template: https://clickhubspot.com/jyj What Is Strategy? Why It's More Than a To-Do List. Most people treat strategy like it's a to-do list. And that's how businesses find themselves executing on too many competing priorities. 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online About HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their careers and businesses. #HubSpot
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